Jeff Brown
During Jeff’s 15 years of experience in research and consulting, he has developed expertise in image assessment, particularly in the areas of corporate and brand equity as well as international tracking research among varied audiences. As the former director of Opinion Research Corporation's Corporate Brand Equity and Reputation Practice, Jeff has assisted many blue-chip multinational clients in managing their images and building communications strategies. Jeff received his B.A. from Franklin & Marshall College.
In conjunction with his proprietary research, Jeff has designed and launched industry-recognized syndicated corporate reputation measurement tools. Working with leading companies, Jeff has developed a model which provides clients with a numeric brand equity score, a single measure which accurately represents the health of a corporate or product brand.
Jeff is a regular speaker for the Association of National Advertisers, the Conference Board, the Institute for International Research, and other professional associations. He has also written numerous articles for both U.S. and UK publications.
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